top of page

ABOUT

ABOUT_edited_edited.jpg

Born and raised in Madrid, Spain, I began my immersion in graphic arts and digital creation at the High School of Professional Drawing ESPID. It was there that I laid the foundation of my knowledge in various areas of visual development, including drawing, color, 3D modeling, traditional animation, and where I discovered a profound passion for anatomical drawing.

To refine my technical skills in life drawing and painting, I moved to New York. At the prestigious The Grand Central Academy and the Art Student League,

I had the opportunity to deepen my mastery of these disciplines. Upon returning to Madrid, I further expanded my horizons with a multimedia motion graphics course and presented my first solo exhibition, DAUB, a showcase where watercolor masterfully merged with pencil and ink.

​

My professional trajectory then shifted towards the advertising industry when I was selected for a Creative Incubator Internship at Wieden+Kennedy Amsterdam, one of the most prestigious advertising agencies in the world. This experience allowed me to gain an in-depth understanding of the industry's intricacies, applying my design skills and immersing myself in the creative process behind developing advertising campaigns, always maintaining a strong connection to the artistic and creative side.

Driven by the desire not only to ideate but also to execute and produce, I made the leap into the field of post-production. I began my career as a composition assistant in Flame at Glassworks Amsterdam. After being promoted to Flame Artist, I realized that my artistic expression couldn't be limited to a single software. This vision led me to expand my work, starting to create character designs, storyboards, and traditional animations tools that allowed me to better express my art and redefine my skills.

 

As a result of this initiative and vision, I had the opportunity to found the Art Department within Glassworks. My role transcended mere composition, now encompassing motion design, traditional animation, and stop motion projects, always seeking the synergy between digital and analog, fearless in experimentation and continuous learning.

During my ten years at Glassworks, I've collaborated on a multitude of campaigns and projects for global clients. This experience has not only allowed me to develop my work effectively but also to collaborate proactively with clients, always seeking the best outcome and exploring options beyond the initial brief.

​

My focus is on implementing a part of myself into each project, striving to create something meaningful, at least to me.

Over the years, my skills have significantly expanded, covering not only composition but also motion graphics, traditional animation, stop motion, and even 3D, always approaching every challenge from an artistic perspective and with a spirit of constant improvement and challenge.

​

​

 

© 2020 by HugoRodriguez.

bottom of page